Today marks the launch of Selena Gomez's guest designed adidas NEO Label winter collection and campaign, as well as the announcement of an exciting online competition offering teens the chance to contribute to the global advertising for her collection.
The #myNEOshoot competition launches with a call to action film with Selena explaining how her fans around the world can get involved. Teens are challenged to capture their favourite image from Selena's online look book. It is easy - just snap, crop and submit the selected image for the chance to make it famous!
Source adidas
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