From 1 October is responsible for this, together with the sales and marketing managers, the development of the SALEWA mountain sports equipment manufacturer in Germany. The 42-year-old then directs the sales and marketing team at Salewa Aschheim location and reported in this function directly to the German CEO Stefan Rosenkranz.
Marc Hasenstein, who lives in Kirchheim near Munich, by its own account brings many years of industry experience: In recent years, he was responsible for all sales and marketing processes of the Norwegian Norrona Outdoor labels in Germany. Previously, he was involved for several years for Columbia Sportswear and The North Face.
About Oberalp
Oberalp Group belongs to the family of Heiner Oberrauch, that has been active in textiles for five generations.
Founded 1846 by Anton Oberrauch, the origin and foundation was the knowledge and passion about high valuable fabrics as well as the development of treatments, that improve the features of it - always dedicated to the user benefits and the excellence of material perception. Out of that expertise the further development went into the production and distribution of functional clothes and other related products for both, daily and extraordinary use. The Oberalp Group –founded in 1981 by Heiner Oberrauch - now employs more than 500 people and is active in various sectors of production, retail, wholesale and distribution in the fashion industry and sporting goods field.
1990 Oberalp took over the Munich based Salewa Group and continuously increased its market share in the mountain sport market in Europe, Asia, USA and other key regions. Furthermore the brands DYNAFIT, SILVRETTA, WILDCOUNTRY and POMOCA have been taken over – as own brands of the SALEWA Group - to complete the offer of specialized products for the mountain sport sector.
Under the roof of Oberalp brand experts there is a experienced multi-national distribution unit with the expertise to implement international brands into a national market environment. The brand building effects are based on a deep involvement of the specific user communities as well as other stakeholders like athletes, journalists, bloggers and of course a loyal base of dealer contacts. This 360 degree brand building mentality pursued partnerships that include well-known brands like SPEEDO, FISCHER, LÖFFLER, HALTI, BARTS, BRIKO, ARMADA, FLOW, RIP CURL, ION, SILVA and others.
As a family - owned company, the Oberalp Group follows the mentality that “PEOPLE” are the key competence and the business values are rather long-term oriented and driven by the passion in sport and mountain activities. The inspiration arises from a Healthy Lifestyle and the conviction on a sense-full use of resources as well as the care for the environment.
Source spomo.de
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